I'm Kelsey Vogel, Lead UX Researcher.
Welcome to my portfolio!
Over the 6+ years of my career as a UX Researcher plus years in academic research, I have had the opportunity and pleasure to lead a wide variety of research projects across a multitude of industries including scientific, environmental, healthcare, financial, grocery, manufacturing, engineering, insurance, automotive, marketing, home improvement, and home décor.
I am knowledgeable in qualitative and quantitative methodologies, organized, communicative, honest, detailed, and effective in creating high-quality outputs to help inform product design and marketing strategies. I am a fierce advocate for the customer and am dedicated to gaining in-depth understandings of user needs, workflows, mental models, and constraints that keep real people at the core of business decisions.
My Work
Selections from my UX research
2022-Present
R.R. Donnelley
Lead UX Researcher
Lead varying complexities of qualitative and quantitative UX and market research studies in a fast-paced agency environment for clients across diverse industries. Studies led include several-hundred-thousand-dollar research investments to guide companies when millions of dollars and reputation are at-stake
2018-2022
Hach Company
UX Researcher
Applied user-centered analysis methods to illuminate meaningful insights in R&D to guide the design of hardware and software used in water treatment. Led qualitative and quantitative research to uncover a deep understanding of user interactions, environments, needs, and mental models.
2015-2018
Hach Company
Laboratory Technical Advisor
Advised on the use and provided consultation to troubleshooting analytical water analysis instrumentation and chemistry in accordance with EPA and ISO regulations.
2012-2015
Colorado State University
Biological Researcher
Designed, executed, analyzed, and reported on research studies on animal reproductive endocrinology.
EXPERIENCE
EDUCATION
2013
Biomedical Sciences, B.S.
Colorado State University
SKILLS
Research
Tools
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A/B Testing
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Card Sorting
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Competitive Analysis
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Concept Testing
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Customer Journey Maps
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Environment Mapping
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Eye Tracking
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Heuristic Evaluation
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In-Depth Interviews
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Mental Model Diagrams
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Out-of-Box Experience
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Personas
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Prototyping
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Roadmap Prioritization
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Service Blueprinting
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Stakeholder Interviews
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Surveys
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Task Analysis
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Tree Testing
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Usability Testing
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User Needs Development
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Workshop Facilitation
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Adobe Applications
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Atlassian Applications
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Axure
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Balsamiq
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Camtasia
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Forsta/Decipher
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Figma
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GoToMeeting
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Google Applications
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Lookback
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Miro
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Mural
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MS Applications
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Optimal Workshop
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Oracle Applications
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Proven by Users
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Qualtrics
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Salesforce
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SPSS
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SurveyMonkey
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Userlytics
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UserTesting