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I'm Kelsey Vogel, Lead UX Researcher.

Welcome to my portfolio!

Over the 6+ years of my career as a UX Researcher plus years in academic research, I have had the opportunity and pleasure to lead a wide variety of research projects across a multitude of industries including scientific, environmental, healthcare, financial, grocery, manufacturing, engineering, insurance, automotive, marketing, home improvement, and home décor.

 

I am knowledgeable in qualitative and quantitative methodologies, organized, communicative, honest, detailed, and effective in creating high-quality outputs to help inform product design and marketing strategies. I am a fierce advocate for the customer and am dedicated to gaining in-depth understandings of user needs, workflows, mental models, and constraints that keep real people at the core of business decisions.

  • LinkedIn
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My Work

Selections from my UX research

2022-Present

R.R. Donnelley

Lead UX Researcher

Lead varying complexities of qualitative and quantitative UX and market research studies in a fast-paced agency environment for clients across diverse industries. Studies led include several-hundred-thousand-dollar research investments to guide companies when millions of dollars and reputation are at-stake

2018-2022

Hach Company

UX Researcher

Applied user-centered analysis methods to illuminate meaningful insights in R&D to guide the design of hardware and software used in water treatment. Led qualitative and quantitative research to uncover a deep understanding of user interactions, environments, needs, and mental models. 

2015-2018

Hach Company

Laboratory Technical Advisor

Advised on the use and provided consultation to troubleshooting analytical water analysis instrumentation and chemistry in accordance with EPA and ISO regulations.

2012-2015

Colorado State University

Biological Researcher

Designed, executed, analyzed, and reported on research studies on animal reproductive endocrinology.

EXPERIENCE

EDUCATION

2013

Biomedical Sciences, B.S.

Colorado State University

SKILLS

Research

Tools

  • A/B Testing

  • Card Sorting

  • Competitive Analysis

  • Concept Testing

  • Customer Journey Maps

  • Environment Mapping

  • Eye Tracking

  • Heuristic Evaluation

  • In-Depth Interviews

  • Mental Model Diagrams

  • Out-of-Box Experience 

  • Personas

  • Prototyping

  • Roadmap Prioritization

  • Service Blueprinting

  • Stakeholder Interviews

  • Surveys

  • Task Analysis

  • Tree Testing

  • Usability Testing

  • User Needs Development

  • Workshop Facilitation

  • Adobe Applications

  • Atlassian Applications

  • Axure

  • Balsamiq

  • Camtasia

  • Forsta/Decipher

  • Figma

  • GoToMeeting

  • Google Applications

  • Lookback

  • Miro

  • Mural

  • MS Applications

  • Optimal Workshop

  • Oracle Applications

  • Proven by Users

  • Qualtrics

  • Salesforce

  • SPSS

  • SurveyMonkey

  • Userlytics

  • UserTesting

PEER TESTIMONIALS

"In her role as a Lead UX Researcher at RRD, Kelsey has consistently demonstrated a profound understanding of UX principles and methodologies. She possesses a rare ability to blend creativity with analytical thinking, enabling her to uncover valuable insights that have significantly contributed to the success of numerous projects. Kelsey’s leadership qualities have been instrumental in fostering a collaborative and dynamic work environment. She has shown exceptional project management skills, consistently delivering high-quality results within established timelines. She also has a remarkable ability to distill complex findings into clear and actionable recommendations. Her presentations are insightful and compelling, making it easy for stakeholders to grasp the importance of user-centric design principles. Kelsey brings a wealth of expertise, creativity, and leadership to the table."

- Elisa, UX Researcher

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